FOLX Health
FOLX Health
FOLX Health is an LGBTQ+ telehealth startup specializing in gender affirming care, educational offerings, and more.
I served as Copywriter within the Editorial team on the larger Marketing department. Below, I’ve highlighted work in copywriting, editing, email marketing, SEO, and social media.
Copywriting
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Cannabis and Gender Identity: How Transgender People Benefit From the Plant
I interviewed transgender people about how cannabis: why they love it, how it creates community, how their relationship to the plant changed post-gender transition, and more.
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How to Support Your Transgender Child
I created a guide for parents of trans, nonbinary, and GNC youth to promote the org’s clinician-led parental support group offering.
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Flying With Testosterone HRT
In a brand partnership with Upaway, a queer-owned travel app, I wrote about medication regulations of flying with prescription testosterone, according to U.S. TSA guidelines.
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How to Correct Someone When They Misgender You
For International Pronouns Day, I surveyed newsletter subscribesr on correcting someone who misgenders them, practicing self-care after being misgendered, and offering advice to allies who’ve misgendered someone.
Editing
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![Person looking at a broken staircase to represent the 12 steps of recovery.]()
Finding SMART Recovery After Narcotics Anonymous
I edited this guest personal essay written by a freelance writer. I fine-tuned the narrative to resonate with the brand's voice and engage members interested in mental health as well as addiction/recovery content.
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Beyond Narcan and Drug Testing Strips: The Movement for Safe Supply
I led the editorial process of pitch to publication of this guest article written by a freelance writer. I lightly edited the piece based on our style guide to meet brand formatting guidelines.
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I Don't Feel Cared For: Combatting Fatphobia in the Medical Institution
I edited and fact-checked this personal essay written from a freelance writer.
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How To Talk About Trauma in Therapy
I provided an SEO content brief based on keyword research to a freelance writer, who produced this article. This article was part of a collaboration with FOLX’s Product Marketing Manager in preparation for a mental health pilot program launch.
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GC2B Binder Review: Four POVs from the FOLX Team
In partnership with GC2B, I created an article with four testimonials from myself and three other FOLX team members about GC2B binders. I peer-edited the piece lightly for clarity.
Email Marketing
I regularly collaborated with a graphic designer to produce and deliver a bimonthly email marketing newsletter on ActiveCampaign. I used skills like A/B testing, email subject writing, summary writing, and data analysis.
Search Engine Optimization (SEO)
I was tasked with scaling FOLX’s audience through SEO. Upon performing a content audit, I optimized existing using SEO best practices, which I would then use for new articles I wrote.
Skills used included keyword research, editorial calendar planning, copywriting, data analysis, content auditing, SEO briefs, AI, and freelance team management. Software used included Clearscope, SEMRush, Google Search Console, and Google Analytics 4 (GA4).
As a result of my SEO content strategy, I increased the org’s domain visibility on search engine results pages (SERPs) by 577%.
Social Media
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For FOLX’s Instagram account, I regularly collaborated with a graphic designer on carousel-style posts with unique content that wasn’t a blog post.
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I brainstormed with a graphic designer to create product-focused content related to mental health. This is one example of a light-hearted, one-off post.
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I wrote posts to accompany UGC videos. I also worked with a video editor to proofread and correct captions.
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This is a carousel-style post I brainstormed and wrote copy for following the 2022 elections.
Kai Proschan, former Director of Growth at FOLX Health
